Spartanburg, S.C. | April 2, 2025 | AFL, an industry leading manufacturer of fiber optic cable, equipment, accessories and related services has expanded its multi-year partnership with the Greenville Drive, a South Atlantic League affiliate of the Boston Red Sox. The continued collaboration comes as the Drive celebrates its 20th season milestone at Fluor Field in downtown Greenville, South Carolina.

Under the expanded partnership, AFL will be the exclusive sponsor of the "sEATz" mobile ordering app, which will enhance the fan experience by enabling convenient in-seat food and beverage ordering throughout Fluor Field. AFL will continue as the presenting sponsor of The Champions Club, Fluor Field's premier hospitality venue.

"Baseball brings people together, and that spirit of community is at the heart of everything we do at AFL," said Jaxon Lang, President and CEO of AFL. "By deepening our partnership with the Drive, we're not just supporting the team, we're investing in the fan experiences that strengthen our commitment to the communities where our associates work and live."

The partnership between the Drive and AFL is a 360-degree, fully integrated and strategic collaboration designed to assist with community visibility, brand connection, employee engagement, recruiting and more. Headlined by the naming rights of the AFL Champions Club, this alliance leverages multiple inventory assets and touchpoints. With the addition of the sEATz sponsorship, this partnership will become even more impactful by enhancing the overall Drive fan experience.

"Our partnership with AFL has always been about telling the AFL story to our community in the most impactful, engaging way possible,” said Greenville Drive President Jeff Brown. "Now with the addition of the AFL-powered sEATz platform to our partnership, AFL will also help us impact and enhance the fan experience throughout the ballpark. We couldn’t be more thankful to AFL for their long-term support, and excited for our fans – especially as we prepare for our 20th Anniversary in the community.”

Visit www.AFLglobal.com to learn more about AFL’s company, products and services.

About AFL
Founded in 1984, AFL is an international manufacturer providing end-to-end solutions to the energy, service provider, enterprise, hyperscale and industrial markets. The company’s products are in use in over 130 countries and include fiber optic cable and hardware, transmission and substation accessories, outside plant equipment, test and inspection equipment, connectivity and fusion splicers. AFL also offers a wide variety of services supporting data center, enterprise, wireless and outside plant applications.

About the Greenville Drive
The Greenville Drive, High-A South Atlantic League affiliate of the Boston Red Sox, are entering their 20th season at award-winning Fluor Field in downtown Greenville. Since 2006, more than 400,000 fans a year have been welcomed to Fluor Field for both Drive games and additional community events. In 2017, the Drive was honored with the prestigious John H. Johnson President’s Award, presented by Minor League Baseball and given to “the total baseball franchise,” based on contributions to baseball in the community, promotion of the baseball industry, financial stability and contributions to league stability. The Drive also received the prestigious 2020 Freitas Award, which recognizes the nation’s top Single-A MiLB franchise. One hundred and sixteen Drive alumni have gone on to play at the major-league level. As testament to the team’s excellence, ten out of the last twelve World Series winning teams featured at least one former Drive player on their roster.